Is Your Organization Using Social Media Smartly and More Effectively?

bigstock-Social-Media-Sign-28292228Understanding the importance of maintaining a consistent social media strategy–that focuses on authentic communication with your audience is paramount to building your organization’s online communities. Use social media effectively to create an intersection between social channels and the human network to expose touchpoints (common interests, themes, and movements) that allow “for deeper, more personal connections that inspire sharing and interaction” (Solis, 2012). Continue reading