Understanding the importance of maintaining a consistent social media strategy–that focuses on authentic communication with your audience is paramount to building your organization’s online communities. Use social media effectively to create an intersection between social channels and the human network to expose touchpoints (common interests, themes, and movements) that allow “for deeper, more personal connections that inspire sharing and interaction” (Solis, 2012). Continue reading
“Saying hello doesn’t have a ROI. It’s about building relationships” Gary Vaynerchuk.
In social media, intimacy counts. Intimacy is about how you listen & pay attention to
your social audience & provide some level of who you are – vulnerability.
Vulnerability + value in your message = trust. Trust builds relationships = ROI!